Planning: Final Idea - Ms Begum

Final Idea

 

 

 

 

 

Artist: Chance the Rapper

 

Song title: Lost

 

Genre: Soul, Hip Hop, Rap and R&B

 

I have chosen the artist and the song because I believe that we as a group can represent the artist well and we have a good understanding of the genre to make a music video of this genre. Also it is mainstream and we can make the music video conventional to the music video genre.

 

Video content:

- The artist will be shown to be in love with a imaginary girl, he only sees her when he is listening to the song. There will be a movement of flashbacks out from a picture and in addition it will include pop culture such as dancing and acting.

 

Video structure:

- The video structure will performance and narrative.

 

Why have you chosen this:

 

- Star Image:  I will be using Dyers star image in my music video



Four elements:

Stars as constructions:

make them a unique selling point

how stars are given a artificial identity

Industry and audience:

• stars are manufactured to make money
• make the artist the product

Ideology and culture:

• need to have your own moral

Characters and personality:

 

Mise En Scenes: 

Two Music video influences:

1) Chance The Rapper - ''Juice''


 

2) Cashmere Cat - ''Wedding Bells''


Cashmere Cat - Wedding Bells (Official) from LuckyMe Studio on Vimeo.

Planning: Audience - Ms Begum

Audience

 

Introduction

- It is important to know who my audiences are so that I'm able to use what is conventions and what is appealing to them. Also to understand their perception of what they might like and what understanding and meaning they can take from my music video.

 

 

- Age: 15-25 - this is because they will understand the themes within the Hip-hop genre the most due to them being young and the genre is something that they can fairly familiarise with.

 

- Genre: Unisex - this is because the music is appealing to both genders due to the themes such as love/relationship and conventional features of the Hip hop / Soul genre within the music video.

 

- Race: Multiple races - this is because the music is fairly common and easily understood for all the races to understand simply due to the simple concept and narrative of the video.

 

- Audience Category: E - C2 - this is because they will enjoy and prefer this genre of Hip hop / Soul more than the high categories due to them being young and may be able to relate to the narrative within the music video.

 

- Income Bracket / Status: Low income (0 - 20,000 per annum) / Low status - this is because my music genre isn't likely to appeal to those of a high audience category. Therefore income will generally be lower as well as the status.

 

- Hobbies & Interests: Dancing, Drinking, Singing, Partying etc. - this is because these themes are likely the most appealing to the younger/lower audience category due to them being able to relate to their hobbies and other interests.

 

Audience reaction to my video:

I would like my audience to respond to my audience in all ways (Audience Engagement, Expectation, Identification, Placement and  Foreknowledge)

 

Audience engagement: I want my audience to interact and relate to my music video with different viewpoints as a narrative is fairly common and easily relatable.

 

Audience expectation: I want to meet my audience's expectation and their needs so I created a questionnaire to find out what they prefer to see in a music video.  

 

Audience identification: I want my audience to be able to relate to my artist in a way where they feel like someone else might be experiencing the same thing that they are going through or have been through rather than feeling like they are the only one.

 

Audience placement: By including a narrative into my music video, I want my audience to be able they to relate to the narrative and make them feel like the song is made for them.

 

Audience foreknowledge: I want my audience to have assumptions about the star and the video because it is a genre that is relatable and has a clear set of codes and conventions. I want to be able to expect certain things from the star.

 

 

 - this is important to know because I want to collect as much information from my target as possible to be able to meet their expectations and understand their needs as well as their background. This will benefit my planning for my music video as it allows me to extend my creativity and includes those features that appeal most to my audience.

 

 

Why is it important to know about audiences when creating a music video?

- It is very important to know about audiences when creating a music video because if a music video doesn't includes any features that are relatable or isn't includes the conventional features to the music genre, it is more likely that the music video will not be successful. Therefore, knowing about audiences when creating a music video is beneficial because I can learn more about my audience's background, what they prefer, what they like/dislike in a music video and what music genre is most appealing to my target audience. Collecting these information allows me to work harder on my music video to includes as much conventional features of the genre that my audience prefer as well as being creative with my narrative and performance concept so that my music video can be more enjoyable to watch and at the same time appealing to my audiences.

 

 

 

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Planning: Feedback on graph - Ms Begum

Feedback on graph

- This graph shows that most people tend to prefer the male artist to be around the age of 20-31. This is very beneficial as I now know who to use as an artist in my music video in order to meet the audience's expectations.

 

 

 

 

 

 

 

- This graph shows that female actors/dancers presenting 'Male Gaze' is important to the music video due to a very large amount of people agree with this question. This is very beneficial as it has allowed me to find out another feature to use in order to make a successful music video.

 

- This graph shows that a lot of people agree with having dancing in a music video. This is beneficial as it is an advantage to my music video due to me being a dancer myself so I could easily get this done to add on to my music video to meet the audience's needs.

 

 

- This graph again shows that most people agree with having the music video being shot in various locations rather than just in one single location. This is beneficial as I can extend my creativity to film the music video in location where it follows the RnB conventions but still keep the originality of my idea to make a successful music video.

 

 

- This graph shows that the viewers prefer the artist to dress in smart/fancy suit due to most people that I've asked prefer that option on top of others that was provided. This is beneficial as I can now know what my artist should wear attracts a larger audience.

Conclusion

- All the graph above has been collected after delivering my questionnaire to twenty people with unisex and different age groups along with different ethnicity and occupation. The results collected have really been beneficial as I have now know what the audience expect and what they want to see in a music video. I will use these feedback carefully and consider ideas that will support my music video to be a success.



Planning: Questionnaire - Ms Begum

Questionnaire

Conclusion

- I have created a questionnaire to find out more information, interest and background for my target audience in order to create a successful music video where it appeals to everyone to watch.

Planning: Initial Ideas - Ms Begum

Initial Ideas

My Initial Ideas

- Song: ''USHER - GOOD KISSER''

- Genre: RnB/POP

- Narrative: Guys & Girls Flirting.

- Narrative Structure: Performance & Concept Based.

- Characters: Singer, male dancers and female dancers.

- MES:

Costumes: Colour/Fancy casual clothing - Dancers

                  Singer:

Costume 1) Smart Dress, Black trouser and White Shirt (Bow Tie)

Costume 2) Stylish Clothing - Colourful

- Advantages: 

Save times and easy planning. Appeal to the mainstream and simple concept which is fun & enjoyable for people to watch.
Simple concept and easy for people to understand.

- Disadvantages:

Hard to find dancers. 

Not a lot of people are willing to do stuff for free.

A lot of footage.

Lot of time rehearsing.

Rex's Ideas

- Song: ''ED SHEERAN - YOU NEED ME MAN I DON'T NEED YOU''


- Genre: Folk, alternative, hip hop


- Narrative: A personal rivalry taking place


- Narrative structure: Performance based.


- Characters: Unisex, singer, male and female actors/dancers.


- MES:


Costumes for dancers: Colourful and stylish clothing.
Costumes for artist: A fancy suit.


- Advantages:
The idea is original and easy to understood.




- Disadvantages:
It could be time consuming to execute the whole video cover
It will be difficult to recruit dancers and actors.

Abdullah's Ideas

- Song: ''NAUGHTY BOY FT SAM SMITH''


- Genre: RnB, Pop, Soul


- Narrative: A little boy grows up from a bad environment and the narrative reflects how his life is  portrayed through the music video. Even though he grows up from the ''hood'', he still has an ambition and a dream.


- Narrative Structure: Narrative based


- Characters: Little boy and other background people


- Advantages:
It is a mainstream music video and the idea is original
The narrative allows the audience to may be able to relate


- Disadvantages:
A child could not act as well as expected
Finding a child to act could be a problem as parental permission will need to be sorted.

Conclusion

- Planning these ideas within my group has been very beneficial because it allowed us to understand more of the other genres and mix up our own to create a better and more original idea. Also, it is good for us all to be thinking about the ideas that we want to do and how we could portray these different genres within our videos. Moreover, it is always good to have more than one option and a lot of other creative ideas to draw upon to.

Research: Censorship - Ms Begum

Censorship & Music Videos

Introduction

- Censorship of music is the act of altering words, statements or visuals in order to conform with and abide by the rules and laws of society.

- Censorship of music is important due to the reason of being safe from what you hear and what you see. Censorship take actions when a music video contains inappropriate or harmful images that appears to be unsuitable for the audience to watch plus influencing the audience mentally in a negative way. Censorship also take actions when the lyrics of a song contain adult strong language where it appears to be unsuitable for the younger audience.

 PARENTAL ADVISORY EXPLICIT CONTENT

- This is a warning towards the parents to keep the child from watching content that could be harmful for them or giving their child the permission to view the content when they are next to them so that they can stop the content when the content gets to the point of unacceptable.

PARENTAL ADVISORY EXPLICIT LYRICS

- This is also a warning towards the parents to keep their child away from listening to songs that contain strong language that could influence their child to learn and copy bad language.

What things get censored?

- There are 14 things to identify:

1. Violent

2. Religion

3. Drug

4. Nudity

5. Shock

6. Race

7. Graphic representation and realism

8. Corrupt the young

9. Controversy and the Press (Politics)

10. Alcohol

11. Class

12. Language

13. Culture

14. True events

Some examples:

1) Nelly - Tip Drill

- This video was banned due to the extreme content that includes nudity, foul language, drug, alcohol and homosexual behaviour. This was an offence to women as they was refered as sexual object and performed homosexual activities on top of money. When Nelly ran out of money to throw on the female, he swipe his bank card on the female instead. This then bought the artist serious critique after the video was released.


2) Can't remember what song is it but the artist was George Michael


- This video was banned due to the content being based on a true events where George performed homosexual with a police officer and was arrested for that reason. Later on he then made this song based on that event as near the end of the video, he shows two male police officer kissing each other. This was also banned due to homosexual behaviour.

Lyrics and radio censorship

- This is when the lyrics of a song is being censored in the purpose of safety for the public. This is normally done through repeating, blanking, disc scratching or bleeping the foul words.

- Repeating: Having the last word said twice instead of the censored word.

- Blanking: The entire word is not heard but music is still heard.

- Disc Scratching: Using a scratch sound of a DJ to cover the word.

- Bleeping: putting a ''bleep'' sound over the word.

*BANNED*

- This is when a music video or lyrics is taken away from viewing completely due to indecent, harmful or offensive material.

*CUTTING THE SCENE*

- This is when a music video is edited or lyrics beeped out to make it appropriate for viewing and listening.

Advantages of censorship

- Protecting the young from harmful and controversy images.

- Allowing artist to express themselves.

- It prevent the public display of disrespect to any particular individual or community.

- It promotes political correctness.

- Children are prevented from learning things that could harm them and others.

- It shields the moral of society.

- It restrains vulgarity and obscenity.

- The abundance of evidence in music videos is restricted by it.

Disadvantages of censorship 

- Freedom of speech is compromised.

- It prevents ideas from flowing freely.

- Censorship in music and music videos may compromise their entertainment value.

- Creativity is restricted.

- If you hide something from the public they will become extra curious about it.

- It has no place in a democratic nation.

- It is used to control people.

- There can be different standards of morals among different societies quite different from the imposed ones by the censorship.

- It may be used to block legitimate criticism.

- Governments should not control people, it should be the way around.

- Individuals have different tastes.

- It stiffens the opposition, broadcasting only a particular point of view.

- People have a right to hear.

As a spectator, I think that censorship should take action in the purpose of protecting the society especially the young but should loosen up the rules a little bit to allows artists having the freedom to extend their creativity and for the people having the right to view or listen to what they wish. Also the people should not be in controlled by the government.

Conclusion

- All the information above has helped me to learn so much more about censorship from how the video is being edited or banned to the lyrics being censored. I do not need to consider this because my music video would not include any features that could be harmful for the public to watch. Instead, they will enjoy my music video due to the appropriate features and creativity within my production.

Research: Audience Identification - Ms Begum

Audience Identification

Introduction

- Audiences are the assembled spectators or listeners at a public event such as a play, film, concert or meeting.

- In other word, audiences are groups of people who participate in a show or encounter a work of art, literature in which they are called ''readers'', music in which they are called ''listeners'', theatre in which they are called ''viewers'' and video games in which they are called ''players''.

- It is very important to know about audiences because the more you know and understand the background of your audience in which you targeted and their needs, the better you can prepare to meet their expectation in order to achieve a successful music video.

- Audience research is essential any media production such as questionnaires, focus groups, and comparisons to existing media texts.

 

How might some audiences be categorised?

- Some audiences might be categorised to be more suitable for the area that they belongs to in the purpose of being protected from harmful and inappropriate moving images that could harm them. This is also beneficial for the artist as it will be more clear for them to target their audiences that are appropriate for their productions. 

- For instant, audiences can be categorised into different age groups and gender. It is important for audiences be categorised into different age group so that artists can clarify which age group they are aiming for and at the same time protecting children from seeing inappropriate images from music genre that contains controversy features such as diverse music or wearing very little clothing from the hip hop genre. 

Advantages of categorising audiences

- Have an idea of what type of people they are interested in.

- Can make their content suit with the audience interests.

- Know what sort of products they would buy, based on how much have have to spend.

- Use the information to encourage companies to advertise on local radio station.

Disadvantages of categorising audiences

- It doesn't consider that people are different despite having a similar job.

- It doesn't consider people's interests, just their income and status.

Different genres have different audiences.

- As mentioned in the sub-heading, different genres have different audiences. This can includes age, gender, ethnicity and occupation.

- For example, the hip hop genre tend to attract a mainstream audience which includes young teenagers and young adults. This is because of the content of the music plus music videos is suitable for the young ages where they can familiarise themselves with the lifestyle and learning to be adult plus enjoying their life whilst they are young.

- Whereas, Opera music tends to be more appealing to people that have high income and at their late adults due to the music containing glamorous features and is suitable for the royalty.

Audience reaction in relation to Goodwin, Dyer and Hebdige

Goodwin: Audience expectations

- ''These are the advance ideas an audience may have about a text. This particular applies to genre pieces. Don't forget that the producers often play with or deliberately shatter audience expectations''.

Dyer: Audience identification

- ''This is the way in which audiences feel themselves connected to a particular music video/artist, in that they feel it directly expresses their attitude or lifestyle''.

Hebdige: Audience engagement

- ''This describes how an audience interacts with the music video. Different people react in differemt ways to the  same text''.

As a spectator, I think that all audience expectations, identification and engagement applies to what Goodwin, Dyer and Hebdige say in term of their theories and what they have stated about audiences. This is because all three theorist provides the criteria for artists to target their audience plus knowing and understand everything about them first before making a production which can be suitable and appropriate at the same time meeting their expectations for the audience to watch.

Conclusion

- All the information above has helped me to gain a better understanding into how the audiences are being categorised plus the advantages and disadvantages of it. I have also learnt to understand more about audience identification and that audience research is essential to any media production.