Advert: Creative Brief
South St, Enfield
EN3 4PX
www.oasisacademyhadley.org
020 8804 6946
Date: 8th December
2014
Album Title: Lost in Paradise
Project
Manager: Ken Nguyen, Abdullah Miah, Release date: 1st February
2015
Rex Okere
Dept:
Super Innovative print ads
Product Overview
Who are they?
Nicole Hastings and The kulture Kid are two upcoming artist who have proved to
be the upcoming greats in the music industry. With their debuting album Lost in
paradise on the 1st of February 2015 will show the world their American roots and
their soul
and R&B style of music from the release of their debuting album.
The Magazine advert Concept
The magazine advert is important for us as we need publicity for
our artist which we have signed on our music label they need as much expose to
the audience where they can build a connection with the artists and the artist
can build a connection with the artist to. Also it allows the audience to now
about our artist’s music album before it is released.
Why are we doing it?
We are producing to a high standard advert to produce magazine advert which
will be very successful for promoting our album and our artist to make it a big success and attract the audience towards our album.
Comparable Products:
Consumer:
Primary
Male
and Females
Age
17-35
C2
D E
What
Reaction we want?
We
want the consumers to feel a connection and feel that they can relate to the
artist. The visual appeal to the audience will allow the audience to buy and
listen to our album.
How
will we know it worked?:
The
way in which we will know if the music album is a success is through our sales
figures of our albums this will give us the best indication weather our album
was a success or not.
Target
of sales: 20,000 albums
Key
Launch Dates:
1st
of February 2015
Album
sleeve:
Description:
The album allows the artist to connect with the audience emotionally which will
lead to the audience buying and listening to the album that our artist has
released.
Deadlines:
5th
of February2015
Objective:
Producing a magazine print that the audience can relate to and be inspired to
beat their everyday life problems.
Proposition:
To form a wider target audience for our genre of music which is been promoted
in our album and then make a name for our record label which will lead to
financial and publicity benefits.
Tone
of voice/Brand image/Positioning:
Aimed at a target audience which can relate to our song and lyrics within the
song.
Restrictions/Limitations
(mandatories): The only restrictions
are to provide the artist name, album image, release date, the album title,
information about the title, where it is available to purchase and the record
label logo.
Production
specs: One magazine advert
poster
Creative
edge spectrum: We want our magazine
to be original and creative which make it stand out from others.
Budget:
TBC
Good evidence here on how you and your group have thought about the advert product that you are hoping to create. You identify some key elements like the release date and what audience reaction you want.
ReplyDeleteTo improve;
-why is Jessie J considered a comparable product?