Research: Analysing the Conventions of Existing Digipak

Analysing the Conventions of Existing Digipak

Purpose:

- The purpose of a digipak is to advertise and to create a publicity buzz for the release of our album and this is used to create a sense of relationship between both the artist and the audience.

Conventions of digipaks:

• The conventions of a digipak is to have star image which the audience can recognise
• To have a barcode on the digipak
• To have an advisory label on the digipak if it has inappropriate content in it
• The tracklist must be on the digipak and present on the digipak
• Company information has to be present on the Digipak
• Production logo has to be present on the digipak as it is a legal requirement as the audience have to see who has produced the digipak
• album name
• artist name

Analysis of 2 similar digipak:

Conclusion:

- From analysing these existing digipaks, this has been very beneficial as it gave us a lot of ideas on how different features such as colours, typography, artist's image and other features helps to form an overall effect that is appealing to the audience. From these notes, we shall apply these knowledge into our own digipak and hopefully to achieve the same effect. 

Planning: Digipak Information

Digipak Information

Introduction:

The Digipak information is very important to plan to save us a lot of time when drafting our ancillary products.
 

The Digipak concept:

A digipak is a promotional print material which record companies release to entise the audience


Impact we want:
To build a relationship with the audience and ultimately it increases sales and appeal of our artist to the audience.

Artist name: Kulture Kid

Album name: Lost in paradise

Track list:  1. Lost
                    2. Her
                    3. Mind games
                    4. bad influence
                    5. Klouds
                    6. Memories
                    7. Trouble 
                    8. Wreckless culture

Music institution: Paradime entertainment

Production company: Paradime productions

Explicit content: Yes - because our album will relate to adult themes such as sex and drugs.

Planning: Advert Information

Advert Information

Introduction:

 

The advert information is very information as the advert information gives us and the audience key information about our music album.

 

Artist name:

 

The artist name is Kulture Kid in our music video as the artist is a teenager who has the characteristics of a teenage boy which is shown in the music video.

 

Album name:

 

Our album name is Lost In Paradise as this best represent our music album as the artist is lost in the thoughts and memory of his dream girl.

 

Label:

 

The label of our album is Paradime Entertainment.

 

Key Singles:

 

The key singles in our music album are the following Lost as this is our music video song, Memories, Trouble and Klouds these singles are very similar to our music video name and to our artists genre which makes our album and artist recognisable for the genre we are trying to promote.

 

Album release date:

 

The album release date is on the 1st of February 2015

 

Parental advisory:

 

We have parental advisory on our music album as there will be strong visual content in our music video such as substance abuse and smoking which can affect children at a young age if it is viewed by them. Also there is strong language used in the music video which the children have to be protected from and parents made aware of.

 

Typography:

 

 The typography in our album will be bubble writing where is looks like a si-fi typography and comically looking writing.

 

Colour scheme:

The colour scheme of our album will be simple contrasting colours with use of images and symbols to make it unique and eye catching for the audience.

 

Available for download:

Our music album will be available to download from I tunes and spotify.

Conclusion:

From this blog post I have learnt all the information in how to make our music album to appeal to the audience and I now have the knowledge in what to include in my album to make my album to a very high standard.



Research: Analysing Conventions of Existing Adverts

Analysing Conventions of Existing Adverts

Purpose: 

- The purpose of doing this is to give us ideas of what needs to be included within a music advert as well as allowing us to be more creative when creating our own music advert efficiently in order to sell our artist.

Conventions to include:

- Album title
- Artist's name
- Artist's image
- Download/Purchase availability
- Key singles
- Release date
- Feature artists
- Parental Advisory if needed


Album name:  ''Lost in Paradise''


Analysis of 2 comparable products:

Conclusion:

- From this analysis, this has helped me to know the importance information so that I can improve my advert for my artist and also knows what convention to include. For instant, key dates, album title, artist's name, release date. download availability and others.