Research: Analysing the Conventions of Existing Digipak

Analysing the Conventions of Existing Digipak

Purpose:

- The purpose of a digipak is to advertise and to create a publicity buzz for the release of our album and this is used to create a sense of relationship between both the artist and the audience.

Conventions of digipaks:

• The conventions of a digipak is to have star image which the audience can recognise
• To have a barcode on the digipak
• To have an advisory label on the digipak if it has inappropriate content in it
• The tracklist must be on the digipak and present on the digipak
• Company information has to be present on the Digipak
• Production logo has to be present on the digipak as it is a legal requirement as the audience have to see who has produced the digipak
• album name
• artist name

Analysis of 2 similar digipak:

Conclusion:

- From analysing these existing digipaks, this has been very beneficial as it gave us a lot of ideas on how different features such as colours, typography, artist's image and other features helps to form an overall effect that is appealing to the audience. From these notes, we shall apply these knowledge into our own digipak and hopefully to achieve the same effect.