Research - Creative Brief for Digipak

Research & Planning - Digipak

 

 

 

 

 

 

  Oasis Academy Hadley 

South Street,Enfield 

EN3, 4PX 

ww.oasishadley.org 

 02088046946 

 

 

 

Date: 11^th of December 2015                                   Artist/Album Title: Kulture kid/Lost in Paradise 

Project managers: Ken Nguyen, Rex Okere and Abdullah Miah. 

Department: TV Graphics and design                             Release date: 1^st of February 2015 

Product overview:  

Who is he? Kulture kid is an upcoming underground rapper, who comes from the streets of London. He usually uses genres of grime, hip hop and soul. This artists has usually released mixtapes, but has now stared to transform his talent into the albums he’s released so far. Kulture Kid had started to rap in the year of 2011, releasing videos on YouTube. But he gained full recognition with his first official mixtape ’who is Kulture? Followed by a well-received album named ’Introducing…..Kulture Kid!!!!’ Kulture kid has gained more popularity, (despite the fact that he is a niche artist) with appearances on channel AKA. He is currently signed to an independent record label Paradime entertainment records. He will release his new album ‘Lost in Paradise’ on the 1^st of February 2015.   

The Album concept: 

The current album the artist is working on was representing his feeling on life. An album cover was needed to represent the imagination and daft thoughts of Kulture Kid. To project this idea we needed to work with him day to day, to ensure that the album cover comes out perfect. The album cover will show random shapes or signs that partly represent the character of our male artist. To make this album into perfection, the artist should rap and sing in a tone that will connote his feelings and attitude that the album cover aimed to show. 

Why are we doing it? 

We doing this to keep up with the positive momentum that we have had from our artist mixtapes and first album. This needs to be a success, as it shows the improvement our artist has made. Most importantly, we want to find a way to relate to our target audience as well as our artist’s loyal fans. Furthermore, we want to find a way to portray the versatility of our male artist.

 

   

Release Date: April 30, 2013

Sells in first week: sold 1,000 copies and landed at No. 63 on Billboard's Top R&B/Hip-Hop Albums chart.

 

 

 

Release Date: September 30, 2013

Sells in first week: sold 139,000 units

 

Release Date: December 6, 2013

Sells in first week: sold 10,244 copies

 

The Digipak: 

Consumer:  

Primary:                                                                     Secondary: 

Male: 60% aged 13-40                                           Female: 40% aged 13-40 

 C2 D E                                                                        C2 D E 

 

What is the reaction we want? 

The reaction we want is a positive reaction in terms of our target audience and consumers relating to our brand as well as our male rap artist. From a positive reaction, a relationship can be built between the consumers and the artist, this will allow longevity as they share similar views and beliefs. 

 

How will we know it worked? 

We will know that our product has received a positive reaction, if we achieve our sales target and certainly, if we go higher than our sales target. Also, we will implement focus groups to reflect on our first drafts and for us to receive feedback from fans. This will help us to improve when it comes to our next product. 

Sales Target: 20,000 

Key Launch dates: 

Press campaign: 14th of January 2015 

TVC launch: 26th of January 2015 

Album release: 1st of February 2015 

 

Album Sleeve: 

Description: The album will be Imaginary and escapist. The rap artist will portray his feeling and emotions that will capture the target audience and promoting them to listen to the rest of the album. 

Deadlines: 28th of December 2014 

Objective: To present and produce an album that relates to our target audience with everyday regular life. Helping them to enjoy life more. 

Proposition: To appeal to a wider target audience that is still within the rap genre. This is to build our rap artist leading to commercial and economic success. 

Tone of voice/brand image/Positioning:  To aim for our target audience and make them relate to the lyrics and themes of the song. 

Restrictions/Limitations: The only restriction is to provide the album and artist name. 

Production specs: 1 CD with a plastic case. 

Creative edge spectrum: We strongly want the album to be creative, we are not be completely neglecting the safe side, but we will be taking more risks. To show the target audience what our rap artist is about. 

Budget: TBC 

Research - Creative Brief for Advert

Advert: Creative Brief

 

 

 

Oasis Academy Hadley

 South St, Enfield 

 EN3 4PX 

www.oasisacademyhadley.org 

020 8804 6946

 

 

Date: 8^th December 2014                                                             Album Title: Lost in Paradise          

Project Manager: Ken Nguyen, Abdullah Miah,                           Release date: 1^st February 2015                                Rex Okere 

Dept: Super Innovative print ads 

 

Product Overview 

Who are they? 

Nicole Hastings and The kulture Kid are two upcoming artist who have proved to be the upcoming greats in the music industry. With their debuting album Lost in paradise on the 1^st of February 2015 will show the world their American roots and their soul and R&B style of music from the release of their debuting album.  

The Magazine advert Concept 

The magazine advert is important for us as we need publicity for our artist which we have signed on our music label they need as much expose to the audience where they can build a connection with the artists and the artist can build a connection with the artist to. Also it allows the audience to now about our artist’s music album before it is released. 

Why are we doing it? 

We are producing to a high standard advert to produce magazine advert which will be very successful for promoting our album and our artist to make it a big success and attract the audience towards our album.

Comparable Products:

 

 

 

 

  

Consumer:  

Primary  

Male and Females  

Age 17-35  

C2 D E 

What Reaction we want? 

We want the consumers to feel a connection and feel that they can relate to the artist. The visual appeal to the audience will allow the audience to buy and listen to our album. 

How will we know it worked?: 

The way in which we will know if the music album is a success is through our sales figures of our albums this will give us the best indication weather our album was a success or not.  

Target of sales: 20,000 albums 

Key Launch Dates:  

1^st of February 2015 

Album sleeve:  

Description: The album allows the artist to connect with the audience emotionally which will lead to the audience buying and listening to the album that our artist has released.  

Deadlines: 5^th of February2015  

Objective: Producing a magazine print that the audience can relate to and be inspired to beat their everyday life problems.  

Proposition: To form a wider target audience for our genre of music which is been promoted in our album and then make a name for our record label which will lead to financial and publicity benefits.  

Tone of voice/Brand image/Positioning: Aimed at a target audience which can relate to our song and lyrics within the song.  

Restrictions/Limitations (mandatories): The only restrictions are to provide the artist name, album image, release date, the album title, information about the title, where it is available to purchase and the record label logo.  

Production specs: One magazine advert poster 

Creative edge spectrum: We want our magazine to be original and creative which make it stand out from others.  

Budget: TBC