Planning: Editing - Ms Begum

Editing

Introduction

- As Goodwin has mentioned that the editing and sound compliment each other and also the pace of the song should match with the editing. We as a group of discussed and conclude all the types of editing that are the most efficient for our music video.

-  From my research into various music videos that helped develop my ideas, the editing I plan to use in my music video consists of the following:

Slow motion editing:

- Slow motion editing will be used at the beginning when the camera focus on the male artist's upper body walking in the street and then switches to different locations. I have chosen this to show his journey to get home and highlight the fact that he have no emotions and have no interest in others rather than himself. This allows the audience to have an idea of the male artist being confused and discombobulated as a stimulus before the actual narrative within the music video starts.  

Jump Cut: 

- Jump cut will be used in our video to help emphasis the transformation of our male character artist. This editing technique also helps to represent our theme in the music video which is imagination. The music video that influenced us to make this choice was the music video of Chance the rapper's song Juice. The reason is because lots of jump cuts were used to enhance the feelings he was showing in the video.

Shot reverse shot:

- This is another technique we are going to use in our music video to enhance the relationship our male character has with his dream girl who is his imagination. The music video that influenced us to make this decision was the music video of cashmere cat's track 'Wedding bells'. In the music video a sexual and loving relationship is taken place between the male and female character in the music video, shot reverse shot was used to help enhance this relationship. This is the similar thing we are going to do in our music video.

Slow editing: 

- This is another editing technique that we plan to use in our music video. The reason being is to build up the tension of the male artist and character losing his dream girl, in other words his imagination. Slow editing, will be mainly be used to build and portray the action between the male character and his imagination. The video that influenced our decision was 'The weeknd's music video of the King of the fall.

Conclusion: 

- From this post we as a group have seen how different edits in music video look and it has helped us decide which editing shots to use in our music video.