Planning: Lighting and Colour - Ms Begum

Lighting and Colour

Lighting and colour:

The lighting and colour will create a lot more meaning and understanding in the music video as the colour will help the audience understand what takes place in the music video and the colour and lighting will connote the way in which the artist in the music video is feeling which the audience can understand.

Music video Lighting: 

Cashmere cat 

The lighting in this music video is low key lighting as opening is very dark and the lighting at the start represents the dark feeling that the artist is feeling and the very dark place that the artist is in emotionally. We would like to use something similar as we will like to use under lighting, 


Low-key lighting:
Some` music videos that we have used before as our influence come again in this topic of lighting and colour. For low-ley lighting it was the music video of The Weeknd 'King of the fall'. The lighting in this music video, as it represents a dark atmosphere the artist is surrounded with. We would like to use something similar when our male character and artist is at home and starting to play his music, or get 'high' on music. This is because we would want to portray a transformation of the artist from being down to being alive in his imagination.

High-key lighting: 
In the music video of Ellie Ingram Poetic justice uses high-key  and colourful lighting to represent the feelings of the artist as she is singing. As she's signing, it is clear that she uses the projector within her music video to play on top of her to show random images to show the ideas of imagination. This will influence our decision to use high key lighting to connote the happy feelings of our 2 artists.

Colours and connotations:
Colours and connotations are used in the music video of Chance the rapper song, Juice. The hoodie he is wearing underneath is jacket is quite colourful, this connote the feeling of being happy and lively within the bright lights around him in New York which is also bright and colourful but also low-key to highlight his loneliness in the real world. These influences are decision to use colours and connotations in our video, to connote the happy feelings of our male artist when he is in his imagination.

Conclusion:

These are the lighting and colours we are mainly going to use to portray our artists.