Intertexuality
What is intertextuality ?
- Intertextuality is when media text reference another media text. This can either be reflected in the style of the video or done in a humorous way, for instant a parody. It can help audiences take further levels of meaning away from a text.
- It is perhaps not surprising that so many music videos draw upon cinema as a starting point, since their directors are often film school graduates looking to move on eventually to the film industry itself.
- Goodwin said that intertextual references are links to films, TV programs or other music videos etc.
- Goodwin said that intertextual references are links to films, TV programs or other music videos etc.
- Music videos often use some form of intertextuality, borrowing ideas from or parodying other media.
A few examples and analysis of intertextuality in music videos:
- This is an example of intertextuality as the singer Chris Brown has done, at a concert to pay his tributes to the King of Pop ''Michael Jackson''. The mise en scene used here is the same as Chris Brown is wearing the same clothing and almost embodied Michael's dance moves.
- An example of a parody is the music video of ''Single Ladies'' by Beyonce where she done a dance routine that went global and achieved a lot of success and then a group of three famous actors and singers including Justin Timberlake remade the video and made it a joke but Beyonce herself was included in it to make it nice and funny idea.
- An example of a parody is the music video of ''Single Ladies'' by Beyonce where she done a dance routine that went global and achieved a lot of success and then a group of three famous actors and singers including Justin Timberlake remade the video and made it a joke but Beyonce herself was included in it to make it nice and funny idea.
- Another example of a parody is the music video of ''Bound 2'' by Kanye west where he appears to be on a motor bike with his wife Kim Kardashian that was a massive success towards his career. Then a parody was made by two famous actors who appears to be James Franco and Seth Roger remade the video and took the ''mick'' out of the concept of the original music video.
Advantages of intertextuality
- Entertaining towards the viewers
- Attract more fan based
- Make more profit
- Build relationships with the audience
- Expand the artist's profile
Disadvantages of intertextuality
- Might not appeal towards the audience
- Unsure of the viewer's reaction
- Lose fan
- Relationship is being created
- Damage artist's reputation
Conclusion
- All the information above has helped me to understand the uses of intertextuality better and the effect it could creates towards the viewers. I would like to use intertextuality if it works perfectly fine within my music video, if it appears not to, I would like to not take risk.
An intertextual reference is done when something else is referenced in a music video.
ReplyDelete-In your Chris Brown example, you should focus on a video rather than a concert.
-include one parody. Look for another type of reference as you look at two parodies and it is clear what they are doing.