Research: Star Image In Music Videos - Ms Begum

Star Image In Music Videos

 

What is star image?

- Star image is the way an artist is represented to the audience. The most effective way to do this is through music videos as this can reach a mainstream and international audience.

- A star's image becomes readily recognised sign that is used in many different media platforms.

- Stars can use the fact that  their image has meaning by allowing it to be used for advertising purposes.

 

 

 

How can music videos help boost an artist's career?

- When a new music video has been made for an artist's new single, for example Chris Brown releasing his newest music video of his new single ''New Flame''. As he already have a massive fan based, this could still help to boost up his career to becomes even bigger and better on a next level. This could includes more record deals, make more profit, more fans etc.. This also allows artist like Chris Brown to re-invent themselves after a long break or a scandal, giving them the ability to send their own messages across to their target audience. Moreover, they could promotes their own merchandise such as Chris's own clothing line goes by the name of ''Black Pyramid''. By having a music video, this could also allows artist to show off their other talents such as acting and dancing to attracts a larger fan base.

Michael Jackson case study:

- Michael Jackson, one of the most widely beloved entertainers and profoundly influential artists of all-time, leaves an indelible imprint on popular music and culture.

- Five of Jackson's solo albums - "Off the Wall," "Thriller," "Bad," "Dangerous" and "HIStory," all with Epic Records - are among the top-sellers of all time and “Thriller” holds the distinction as the largest selling album worldwide in the history of the recording industry with more than 70 million units sold. Additionally, singles released from the Thriller album sold more than 100 million copies worldwide, another all time record.

- During his extraordinary career, he sold an estimated 750 million records worldwide, released 13 No.1 singles and became one of a handful of artists to be inducted twice into the Rock and Roll Hall of Fame. The Guinness Book of World Records recognized Jackson as the Most Successful Entertainer of All Time and "Thriller" as the Biggest Selling Album of All Time. Jackson won 13 Grammy Awards and received the American Music Award's Artist of the Century Award.

- Michael Jackson started in the music business at the age of 11 with his brothers as a member of the Jackson 5. In the early 1980s, he defined the art form of music video with such ground-breaking videos as "Billie Jean," "Beat It" and the epic "Thriller." Jackson's sound, style and dance moves inspired subsequent generations of pop, soul, R&B and hip-hop artists.

 

The Life and Career of Michael Jackson: The Early Years

 

 



The Life and Career of Michael Jackson: The Later Years

Some stars and their image on the audience/industry

- Justin Bieber (before & after) was a young singer on Youtube who had the potential and star image of a pop star. Later on he was signed by Usher and this is when his career plus appearance started to change. He went from a cute little young boy into a mainstream singer/rapper where he used to sing  sweet lyrics then turn into girls, drugs and sex. This is when he started to get arrested and involving himself into the political side such as for smoking ''Cannabis'' on his tour bus, having ''Cocaine'' in his home, drag racing rental cars, spat on his fans, hang out with prostitutes, DUI and many more...




- Miley Cyrus (before & after) went from a young famous Disney Channel star goes by the name of ''Hannah Montana'' who attracted a wide fan based of young teenagers. After she was signed by RCA, she then changes her star image massively from a sweet young girls who influence her fan based in a positive way into a drug addict who started singing about drugs and sex. This is also when he started to get herself involve into the political such as smoking cannabis on stage, kissing Katy Perry in front of her fans, wearing bizarre costumes whilst performing and controversial music videos that contain nudity plus many more...

Conclusion

- All the information above has helped me to have a better understanding of star image and how the artist's appearance could make such massive difference. Within my music video, I plan to use star image where it is suitable for the music genre plus the age rating of the artist as well has the target audience.