Evaluation Question 3 - Ms Begum

Evaluation Question 3

What have you learnt from your audience feedback?

(Blog, video clips, soundcloud, images of people/web sources)

Target audience

Genre: Hip Hop, Neo Soul

Age/s: 16+

Gender: Unisex

Ethnicity: Diverse

Occupation: C2 – E

Hobbies and interests: Partying, socialising, dancing,

 music and sports.

Why did you create this?

-       I have created a questionnaire in the purpose of finding out more information; interest and background of my target audience in order to create a successful music video that enhance star image and ‘Male Gaze’ in a sensible way plus making sure to include as much conventional features of the hip-hop and neo soul music genre as possible to meets the audience needs and appeals to nationwide audiences.

What feedback did you gets? Identify 4 key questions and comment on the results.

 

1)    Do you like seeing dancing in this music video?

-       This graph shows that a very large amount of people prefer to have dancing involve in a music video. This was very beneficial as it is an advantage to my music video because I am also a dancer so I could easily direct and add choreography into my music video to meet the audience needs.

2)    What age do you think the artist should be?

-       This graph shows that most people tend to prefer the male artist to be around the age of 20-31. This was very beneficial as I now know who to use to star in music video in order to meet the audience’s expectations.

3)    What type of location do you think would be suitable for this music video and state why?

Kanye, age 19: ‘’For an urban type of music video, I think outdoor such as Central London or Piccadilly would be the perfect place to film’’.

Kim, age 18: ‘’I think indoor will look nice based on the narrative that’s going to be portrayed in this music video. In the bedroom maybe?’’

Amber, age 18: ‘’Indoor because there are so much you can do plus you can save time and money’’

Kloe, age 21: ‘’For me I think outdoor would be perfect for a music video because you can film almost everything plus find a good background and you’re good to go’’

4)    What type of outfit do you think the male artist should wear?

- This graph shows that the viewers prefer the artist to dress in smart/fancy suit due to most people that I've asked prefer that option on top of others that was provided. This was beneficial, as I can now know how to combine the street look with the fancy smart style together to present my artist in a unique way to still attract a wide audience.

QUESTIONNAIRE:

How has this helped me make decisions?

- The feedback that I received from my questionnaire has allowed me to be more aware of the conventions that should be included in my music video. From this, I can easily identify what satisfies the audience and what they prefer to see to hopefully achieve most of the expectations and demands.

Why did you put your video on YouTube?

-       YouTube is known as the world’s largest video-sharing platform where they attract an international scale of audiences. I felt like this was the best platform to upload my music video to because it could be shared for the world to see and to get as many views and critical feedback as possible. Moreover, YouTube appeals to all age groups plus easy to access, this allows the audience to watch my music video at any time and any place.

2 Positive comments:

''Amaizing video editing is great used very well''

''Really like the way you guys portray your two artists, very conventional to the RnB genre. I was not expecting the female to sing, a very pleasant surprise. The scenes in the bedroom/shower were really realistic. Could defo see the relationship between the two.''

1 Negative comment:

''The lip syncing was a little bit off at some parts of the video, but overall, love it !''

What did you learn from this audience feedback in terms of whether you created a conventional and successful music video?

-       The feedback that we received from our audience was very beneficial as we were able to please the audience through the original and clear narrative and excellent use of star image, star performance and characters representation. The audience easily understood the themes of love and relationship through the conventional features that highlighted the genre of the music video. However, there are some aspects that we could have improved on such as the variety of cinematography from different angles and shot sizes. In addition, the feedback that we received was successful.

Why did you put your work on Facebook?

- Facebook is known as one of the world's largest social network site that's being used from people all around the world. We have chosen this platform to upload our video to showcase our work to our friends and family. We also shared the video 'public' so people that aren't our friends on Facebook could also see and comment. This was very beneficial as Facebook is another huge platform that we have used to promote our work.

Why did you hold a focus group?

- These are images of a focus group of sixth form students who observed my music video. This was very beneficial as they are a part of our target audience and each group member has commented and discussed on our music video.

SOUNCLOUD

Conclusion

- To conclude, as I have analysed a range of media formats that had been used to promote my music video, this was very beneficial as I have gained many useful feedback and comments from many people who have seen my work. These feedback that I have collected shows that my music has achieved all the conventional features of the R&B genre to meet the audience's expectations and our narrative as well as star appeal and representation was easily understood. The feedback I received for music video was highly positive, however, there are aspects that we could have been improved. Overall, I believe that I had represented the genre well in terms of creating a successful music video that compliment it's genre as well as both of the artists. All the feedback that I have received was very beneficial as if I could create another music video, I would be more experienced and would plan, build on these elements with more quality and detail to enhance the over products.