Planning: Analysing similar videos - Ms Begum

Analysing similar videos

 

Introduction:

- Within my group, we have decided to analyse some music videos that are going to help us developed our ideas in term of content, representation and structure.

Video 1: Cashmere Cat - Wedding bells


- Whilst analysing this music video, we focused on the structure that's being portrayed in this music video.



Performance:

- There isn't any performance in this video because there is no artist involve.

Narrative:

- The narrative is about a relationship between the two male and female from the beginning to the end. Through ups and downs, they have never left each other's sides and in the end we see the female actor stood the beach before a straight cut where the video ends.

- We are looking forward to use some similar ideas from this video and adapt and change it to ours because we have the same kind of narrative about the relationship between two people.

Concept:

- This music video portrayed a mixture of narrative and concept. There are also relations between music and visual within this video such as when the two actors argue, the editing become faster with more straight cut and jump cut. The music is also played really fast to match up with the narrative.

- Moreover, the climax breaks down when all the fighting between the two have stopped. The editing become slower and the music became quite with just piano playing.

 - The idea of two people when they are first met and when they spend time at places together are really effective through the use of micro-elements such as the setting being in the forest, shopping mall and the use of jump cut into nature images of birds flying away when they're making out and reach to point of climax. From here, the pace of the music plus the editing get faster.

Balance of 3:

- The balance within this music video is very narrative based. However, after 20 seconds each we then see some concept images of the nature such as the beach, the sky, the birds showing then repeats throughout the song.



Video 2&3: The Weeknd - King of the fall + Ciara - Body Party

- Whilst analysing these two music video, we focused on the star image and star performance that's being portrayed.







Representation of male artist:

- In this music video, the male artist certainly has a star image. He is represented as a male who has sexual feelings, at the start of the video a medium shot with slow editing is used to show him slowly leaving with a attractive female lying in the bed where he is walking away from. This relates to our final idea because our final artist will relate to the theme of sexual feeling, the only difference is that the final idea will be a imagination. In a way, the male is represented as lonely, especially when he says the lyrics " Cause my life too private". The representation of this male in the video 
This music video influenced us as a group to look at the way the male artist was represented in the music video and how we could be use star image in our music video. For our final idea our male artist will be very dosing and trippy showing that he is under the influence of substances where the female artist is his drug this is why this music video is the best music video to use for ideas for our final idea. The use of star image in this music video is used very well and it is used effectively and used in a variety of ways which could be very good for our final idea. 






Female artist representation:

- This song influenced our final Idea through the star Image of the female artist. As Goodwin theory states that star image motifs must occur in the music video as part of the 8 characteristics that make a music video in this video it occurs with the close up shots of the female's lips and body as well as the mid side shot of her dyed hair.  For our final idea , we are going to use a females actress an singer towards the end of the son in our music video. We want to present her image as a commodity what our target audience will be able to buy into.


Video 4: Kendrick Lamar - Poetic Justice

- Whilst analysing this music video, we focused on the video content that's being portrayed within this video below.




Video content:

- This music video contains themes of love, relationships and tragedy. The music video relates to the video content that we want to use in our final idea as love and relationships are shown with the male dreaming getting high on his female imagination. Tragedy could also be used in our final idea when in our music video it will be discovered if the imagination is real. This is how this music links in with our final idea, in the context of video content.