Planning: Artist Image - Ms Begum

Artist Image

GENRE: R&B, Soul

Following traits of an artist according to the genre:

1) In his own world

2) Unpredictable

3) Controversial

4) Unique

5) Oblivious

MORAL VALUES:

Male Artist:

- Believe in fantasy

- Visual of society

- Creative mind-set

- Follow his own path

Female Artist:

- Believe in fantasy

- Feminist

- Religious

- Follow her own path

MEDIA PERCEPTION:

- Mainstream

- Niche

- Use social media

- Inappropriate tweets, images, lyrics etc...

- Appeals to niche audience

- Drug addicts

- Bad influence to the young

- People can relate to him through the lyrics and narrative of escapism into his fantasy.

Introduction of Artist

*Image of Lashane*

Age: 19

Ethnicity: African American

Physique: Medium height.

Genre stereotype: Rich, young, black, reckless, unproductive etc.

Costume: Urban street wear, ripped denim, hat, hippy, baseball jersey, tied dye etc.

Body language & Facial expression: Bold, carefree, reckless, distinctive.

Representation within my music video: A young black teenager who strongly believes in fantasy and appears to be very relax and friendly but also madly in love with his imaginary girl friend that only exist in his conscious and appears only when he play this one particular song.

Interaction with others in the video: Centre of attention, perform a short dance piece with background dancers.

*Image of Nicole*

Age: 18

Ethnicity: African American

Physique: Fit, slim, curvy.

Genre stereotype: Rich, young, mixed race, carefree.

Costume: Tight, revealing, fashionable, stylish.

Body language & Facial expression: Seductive, attractive, flexible.

Representation within my music video: A young teenager who also strongly believes in fantasy and appears to be very innocent and friendly and also appears to be very confident and fierce.

Interaction with others in the video: Centre of attention, perform a short piece of dance by herself.

Two similar artists

VIC MENSA

- Very simple, plain and casual clothing

- Street wear

- Ripped denim

- Reckless and carefree body language

- Cheeky facial expression

- I want my artist to look similar to this as it fits perfectly to the genre and the characteristics of my music video.

TINASHE

- Very attractive

- Hair and make-up is very neat and sharp

- Seductive

- Fit

- Stylish, tom boy-ish

- I want my female artist to look similar to this as it fits to the stereotype of the artist and characteristics of the genre.

Link to theory

Goodwin: Close ups will be used as well as extreme close up and mid shots to enhance star image.

Mulvey: Extreme close ups of her lips will show some elements of the 'male gaze' and long shot to show her silhouette wearing tight clothes.

Popular culture: Dancing, partying, drug addicts...

Hebdige: Active audience, we are making that will be appealing toward the audience.